Frank Health insurance launches Facebook ‘Bullshit Detector’ campaign via The Royals, Melbourne
April 15 2013, 10:44 pm | | 5 Comments
Frank Health Insurance prides itself on being the no bullshit health insurance brand so, to prove it, the company is running a bullshit detector experiment on Facebook, via the Royals, Melbourne.
The agency has posted 10 stories of mishap and misadventure and getting the audience to vote whether the story is bullshit or not. Once you have voted you get to see the stats on how many people guessed correctly.
5 Comments
Congrats very clever idea
Karl Pilkington flies in and says BULLSHIT!
Wait, so we’re using the word “bullshit” in campaigns now. Great, how long until the c-bomb makes its debut.
Stay classy everyone.
fun idea
This this has been done before, and using bullshit just comes across as the agency being tryhards. With a name like The Royals I guess we would expect that.