InMobi secures exclusive mobile advertising partnership with Mamamia female content site

InMobi, the world’s largest independent mobile ad network, has secured an exclusive mobile advertising partnership with Mamamia.

Mamamia, Australia’s leading female-orientated content site, will strengthen InMobi’s local offering, joining its extensive network of premium publishers including, Mi9, Hearst Digital (US) and the Mail Online (UK) amongst others.

The partnership will offer marketers the opportunity to reach Mamamia’s highly receptive female audience, who enjoy topical and diverse content encompassing everything from politics, celebrity, style, motherhood, culture and current affairs.

Marketers will also have the opportunity to leverage InMobi’s intuitive mobile-first technology platforms, InMobi Ad Tracker and InMobi Studio, to build, run, and measure rich-media mobile ad campaigns on Mamamia.

Says Richard Knott, head of business development at InMobi Australia and New Zealand: “Mamamia adds a different and extremely engaged audience to our local offering. According to InMobi’s recent Australian media consumption research[1], 59 per cent of female mobile users have been influenced by mobile advertising to visit the website of an advertiser and 68 per cent have been influenced to download an app, so we expect Mamamia will provide some great opportunities for brands.”

Says Jason Lavigne, CEO of Mamamia: “Mamamia has experienced rapid growth on its mobile site in the past year, now delivering over half a million unique browsers and four million page impressions every month. With our readers increasingly turning to mobile for their content, we needed a strong mobile partner with leading technology to help commercialise the property. InMobi showed us that they could offer us this support.”   

InMobi will start working with Mamamia immediately.

[1] InMobi Australian Media Consumption Research, September 2012