Interbrand Sydney and Designworks win global accolades at Brand New Awards in Austin, Texas

02_Characters-thumb-400x371-94166.jpgBrand and corporate identity programs developed for Sky New Zealand and TVNZ's Igloo, via Interbrand Sydney and non-for-profit organisation Benevolent Society, via strategic design practice Designworks, have taken out international accolades at the Brand New Awards held in Austin, Texas.

Interbrand Sydney lead the agency pack with most awards receiving two four star ratings in the 'Comprehensive Identity Programs' and 'Logo and Identity Animations' categories for Sky New Zealand, a three star rating in the 'Logo' category as well as an honourable mention for its work for Bookworld.

Click here to see the full list of winners.
Designworks was awarded a four star rating in the 'Comprehensive Identity Program' of the annual awards, for its far-reaching strategy to revitalise Benevolent Society's brand identity and give it a renewed vision and clear expression.

The winners were selected from more than 700 submissions across the globe.

Says Mike Rigby, creative director Interbrand Sydney: "Brand New is one of the world's fastest growing awards programs and one of the few that can legitimately claim to 'get branding'. After last year's Best of Show accolade for New Theatre, it's a real honour to be the most awarded agency in Australia this year for IGLOO and Bookworld - and it's testament to the hard work and talent of our team. Congratulations to all the winners."

Says Mark Kennedy managing director, Designworks Sydney said: "We are both honoured and excited to have this important identity strategy with Benevolent recognised by these Awards. The work has truly brought the Benevolent Society brand and positioning to life, and will help communicate its important values both now and in the future."
Run each year by bloggers and publishers UnderConsideration, the Brand New Awards are provided to the best of Identity Design from across the globe. Winners are picked by a panel of judges, and the competition is a direct extension of the blog Brand New. More information can be found here

FutureBrand Australia also received an honourable mention for its work on Air Pacific in the 'Comprehensive Identity Programs' category.

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