Jeep Compass launches new ‘Every dog has its day, again’ spot via CumminsRoss Melbourne

In a follow up to last year’s successful Jeep Compass campaign, ‘Every dog can have its day’, Fiat Chrysler Group and its creative agency, CumminsRoss Melbourne, will this week launch a new campaign for the Jeep Compass – ‘Every dog has its day, again’ – directed by Hollywood legend, Bobby Farrelly.

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Farrelly’s films (including Dumb & Dumber, There’s Something About Mary and Shallow Hal) have grossed over a billion dollars at the box office, but it took a simple story of a woman, her dog and their Jeep Compass to bring him Down Under to direct  his second TV commercial.

Says Farrelly: “I get sent a lot of scripts so they have to be special for me to do them.”

Farrelly’s previous commercial for Samsung ran during the 2012 Superbowl in the United States.

Says Jason Ross, executive creative director of CumminsRoss: “It was an excellent opportunity to build on the great work created last year, and to give this sequel the comedic touch only Bobby could master.”

This year’s story unfolds at a dog obedience school and audiences will enjoy spotting the celebrity cameos from St George Illawarra Dragons lock, Dean Young, Australian basketball player, Liz Cambage, former Miss Australia, Kimberley Busteed, and actress Holly Brisley.

Says Sam Tabart, director of marketing at Fiat Chrysler Group and who was instrumental in bringing Farrelly (left) out to Australia: “This campaign has become more of an experience than an advertising campaign.

“Bobby had an amazing presence on set – apart from his incredible storytelling ability, he also brought with him a fresh perspective that he was willing to share with our team and production people.”

The TV and Digital campaign launches with national free to air and pay TV on April 28.

Director of Marketing, Fiat Chrysler Group: Sam Tabart

Sound Design: Dylan Stephens at RISK