JWT set to proceed with Groves & Groves acquisition to grow presence in WA market

Campaign Brief hears that the long rumoured tie-up between JWT and the Perth based, Groves & Groves, will be confirmed very soon.

Campaign Brief WA first broke the news back in February this year. JWT established a Perth office following their successful pitch on the large blue-chip RAC business. However following the resignation of JWT Perth head Nicole Lennox Gray to join Marketforce the network has turned to the option of acquiring part or all of a small Perth agency to provide both growth in the Perth market and stability on the RAC account.

Late Friday Groves & Groves co-founder Jim Groves (pictured) told Campaign Brief: “I’m not in a position to share anything at this stage, if you wanted to seek greater clarity I’d suggest you discuss with John Gutteridge at JWT.”

Groves & Groves established in Perth in 2011 following Groves’ decision to leave Meerkats, where he had worked as senior account director on the HBF insurance business.