Kids Under Cover turns vroom vroom into living room in its ‘Donate Your Car’ campaign via Sense

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-1.jpgIn collaboration with creative agency Sense, national charity Kids Under Cover has just launched its latest ‘Donate Your Car’ campaign.

The campaign promises that 100% of the sale proceeds from any car donated will go towards the prevention of youth homelessness, an ongoing issue in Australia. Nearly half of the 105,000 Australians who are homeless each night are under the age of 25.

Kids Under Cover consistently turns out creative and engaging fundraising concepts, to help finance the provision of custom-built accommodation, education scholarships and life mentoring for kids who really need help.

-2.jpgThe creative concept behind the campaign cleverly demonstrates how your old car can become a new home. The striking image will run across print, outdoor, digital and social media, and form the basis of a direct marketing campaign.

Sense, a multidisciplinary creative agency that specialises in advertising, design and digital communications solutions, has been working with Kids Under Cover across a number of projects, designing their annual report, running a digital AdWords campaign and producing advertising all within the last month.

Says David Whiteside, Sense director: “Some clients require an advertising idea, some want design help and some want digital help. But most clients actually need all of the above. Kids Under Cover is a great example of a client that appreciates that a solution that incorporates multiple disciplines and media leads to the most effective communication.”

Says Lucy McMorron, national marketing & fundraising manager for Kids Under Cover: “Sense have not only revived our Donate Your Car creative, but also our corporate brand and our online presence which has contributed significantly to an increased awareness about the issue of youth homelessness in the community.”

For more information about Kids Under Cover and how they can turn your old car into a new home, visit donateyourcar.org.au or call 1800 801 633.