M&C Saatchi/Mark leads Aussie agency pack at finalist stage of One Show Interactive Awards with seven ahead of GPY&R Melbourne with four
The One Club has announced the finalists for the 16th Annual One Show Interactive Awards, the most prestigious worldwide competition celebrating the year’s best in digital advertising and interactive media.
Leading the Australian agency pack is M&C Saatchi/Mark with seven campaigns making the shortlist for its ‘Name Tunnels’ campaign for Amnesty International, its ‘Build With Chrome’ campaign for Google Australia and Lego and its ‘Frontrow’ campaign for Google Australia & Opera House. George Patterson Y&R Melbourne has four campaigns making the shortlist including its ‘Mobile Medic’ campaign for Defence Force Recruiting and its ‘Road Mode’ app for Vic Roads.
359 finalists were announced from 139 agencies, 222 brands and 25 countries.
The creative work submitted for One Show Interactive 2013 revealed a number of industry trends. This year saw a further integration of products that linked the real world with the digital, including the Nike+ FuelBand by R/GA New York, a wearable device that measures your movement, and Red Tomato’s refrigerator magnet by TBWA\RAAD in Dubai, which allows customers to order pizza with a single tap. Work that aspired to the greater good predominated, including but not limited to nonprofit efforts, with entries like Dove’s “Ad Makeover” by Ogilvy & Mather, Hemoba/Esporte Clube Vitoria’s ” My Blood is Red and Black” by Leo Burnett Tailor Made – Sao Paulo, Samusocial’s “A Woman’s Nightmare” by Publicis Conseil, P&G’s “Mean Stinks” by Leo Burnett Chicago, Volkswagen’s “Don’t Make Up and Drive” by DDB Tribal Group, Microloan’s “Pennies for Life” by DLKW LOWE, Water is Life’s “Hashtag Killer” by DDB New York, and The Village’s “The Parking Douche” by Look At Media Moscow.
Says Kevin Swanepoel, president of The One Club in New York: “There are finalists from around the world, from big agencies to small agencies, from global brands to local brands, attesting to the breadth and strength of digital media. In the ‘golden age’ of advertising, a handful of agencies surfaced as leaders that would go on to dominate the industry for a number of years, but as the digital revolution arrived, smaller agencies were quick to take advantage of technological innovations in order to carve their own niches, and they grew. In recent years, though, we’ve seen a resurgence of traditional agencies, creating a size-agnostic, hyper-competitive atmosphere that brings out the best from the digital community.”
Winning the coveted One Show Interactive Gold, Silver and Bronze Pencils is considered the ultimate achievement in the digital advertising industry.
One Show Interactive winners will be honored at Terminal 5 in New York City On Friday, May 10th, 2013 during Creative Week 2013, a week-long festival (May 6-10) comprised of exhibitions, experiential installations, conferences and awards ceremonies designed to honor, inspire and connect the creative community.
Please visit www.oneclub.org for more information on One Show Interactive
Australian finalists include:
BMF Meat and Livestock Australia Throw another steak on the barbie
Clemenger BBDO Adelaide Fantastic Snacks Delite-O-Matic
Clemenger BBDO Sydney Skittles Telekenise The Rainbow
Clemenger BBDO Sydney TEDx Mimeisthai
Droga5 Newcastle Brown Ale Subtexter
George Patterson Y&R Defence Force Recruiting Mobile Medic
George Patterson Y&R Defence Force Recruiting Mobile Medic
George Patterson Y&R Defence Force Recruiting Mobile Medic
George Patterson Y&R Vic Roads Road Mode
Havas Worldwide Australia & One Green Bean Virgin Mobile Australia Fair Go Bro
Marmalade Melbourne Beyond Blue Is it ok to be left handed?
MercerBell Nestle/Maggi Fusian Fists of Fusian
M&C Saatchi Amnesty International Name Tunnels
M&C Saatchi/Mark Google Australia & Lego BUILD WITH CHROME
M&C Saatchi/Mark Google Australia & Lego BUILD WITH CHROME
M&C Saatchi/Mark Google Australia & Lego BUILD WITH CHROME
M&C Saatchi/Mark Google Australia & Lego BUILD WITH CHROME
M&C Saatchi/Mark Google Australia & Opera House Frontrow
M&C Saatchi/Mark Google Australia & Opera House Frontrow
McCann Metro Trains Dumb Ways To Die
McCann Metro Trains Dumb Ways To Die
SapientNitro Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Earphone Bully
SapientNitro Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Earphone Bully
Soap Creative Unilever Australia Limited LYNX Anarchy
VML Australia Nokia Nokia Lumia Augmented Reality
Whybin\TBWA Group, Melbourne Nissan Motor Australia Nissan LEAF: A World Without Petrol
WHYBIN\TBWA\ Sydney M.J Bale Grazed on Greatness – Viral Film
WHYBIN\TBWA\ Sydney M.J. Bale Grazed on Greatness – Integrated
WHYBIN\TBWA\ Sydney NRMA Insurance Car Creation – Integrated