MCN and Telstra helps bring HTC gigs to life in new integrated campaign for the new HTC One

Multi Channel Network (MCN) in collaboration with Telstra’s BigBond Music, is today announcing a number of live music events across Australia as part of a new integrated campaign with HTC for the launch of the new HTC One, in stores today.

Fans can follow the gigs on facebook.com/HTCAU, where they can also have the chance to win free tickets.

The Live@HTC campaign will host a series of intimate gigs at Hi Fi bars around the country, showcasing a selection of internationally acclaimed home grown talent such as Temper Trap and Birds of Tokyo. Since tickets went on sale last week, Temper Trap has already sold out.

All music events will be filmed by Speaker TV and then distributed across the MCN network and Tbox.

The new HTC One campaign showcases the smartphone’s innovative features and pioneering technology, which helps consumers bring ideas to life.

MCN strategic integration director Elizabeth Minogue said Live@HTC is the largest integrated campaign rollout for MCN and Telstra since the deal to manage Telstra’s online assets took place last year.

Says Minogue: “We’re delighted to celebrate our relationship with Telstra with this exciting new campaign. Live@HTC demonstrates the power of an integrated, multi-platform network and how this approach can help build significant brand awareness.

“By distributing content on-air, online and via mobile assets to a targeted audience, we’re building huge interest around the gigs that’s already resulted in one selling out. We look forward to working with Telstra on many more similar campaigns.”

Says Adam Good, Telstra media director – digital media and content: “The HTC campaign is a fantastic demonstration of the cross-platform partnership and collaboration that we’re building with MCN.

“The calibre of artists and integrated content across all screens is yet another strong example of the direction we are moving in to create bespoke solutions for our clients.”

Temper Trap will be playing in Brisbane on Monday, 6 May. Birds of Tokyo will be performing two shows – Melbourne, Wednesday 22 May and Sydney, Thursday 23 May. HTC will hold a further five shows featuring smaller acts. Tickets cost approximately $50-$60 each.