Melbourne agency Robejohn teams with Streetlife Films to create Salvation Army TV campaign
Melbourne agency Robejohn and Streetlife Films have worked together to create the latest Victorian Salvation Army television campaign.
An established direct mail agency, Robejohn was handling The Salvation Army direct mail, but more recently won the television business from CHE Melbourne.
Warren Atkins, Leo Orland, with project manager Malcolm Bristow worked closely with
director Diana Leach, to deliver authentic and moving testimonials.
Says Diana Leach: “The Salvation Army go into the really difficult areas in our community. The past two years I’ve seen testimonial commercials deliver strong results, so even better if the results are for a charity doing important work.”
Producing three thirty second commercials, Diana collaborated with DoP Tony Luu, editor Joe Morris at Cutting Edge and Hylton Mowday and Andrew Stevenson at Jam.
3 Comments
Say what you want about the actual ads, but the tagline is god awful. Leaving people with a half a pun ruins any sense of empathy the spots seek to garner.
its all the same stuff. Condescending tones and bad acting . With so much authentic material in Salvo’s day to day lives its surprising that they can not do more than a conventional cookie cutter TVC. Its what happen when a client chooses the wrong agency to begin with (CHE a retail agency) and then goes to a direct response agency like Robe that only have one format for all there clients. 2 mistakes don’t make a right!
This cause deserves more.
Apologies for being negative about such a worthy cause but that – give a salvo – line
is cringe-worthy, horrible. Love the Salvos but not this campaign.