MTV Movie Awards airs spoof TVC trailers starring Rebel Wilson and Channing Tatum

The 2013 MTV Movie Awards campaign spoofs Tatum’s upcoming White House Down with spots portraying the action star outrunning his attackers in a bullet-riddled SUV as an obliviously love-struck Rebel Wilson tricks and cajoles him into sexually uncomfortable situations. 

VIEW THE SMOKING SPOT

VIEW THE ROCKET SPOT

VIEW THE BRA SPOT 

To create these hilariously harrowing scenes, Click 3X transformed a windshield-less SUV shot on rollers in a green screen stage into a fast-moving battle-scarred escape vehicle with the help of moving light rigs, stock and custom elements, and green screen comps melded to background footage from White House Down.

Says Mark Szumski creative director at Click 3x: “Making the SUV appear to be battle-damaged as it lurched through a warzone was a priority for the promos.” 

Szumski, who also paid homage to the feature films honored at the VMAs used a color grade specially designed to emulate the feel of a blockbuster action film. The team was able to maintain this aesthetic even while handling the spots that called more overt visual effects – including one memorable scene in which Wilson’s hair suddenly bursts into flames.  

Says Szumski: “For me, delivering that action-film look was one of the most rewarding aspects of this project. We’re proud of the fact that, while the creative and technical parameters for these promotions change wildly each year, Click 3X is able to pivot and respond with high-end creative finishing for each project, meeting the tightest deadlines and delivering various formats and versions. The fact that we understand MTV’s format and their complex production schedule gives us a tremendous head start and really speeds up the process. Plus, when you team up with outstanding talent like Kim and Kris, it’s hard not to come out with something everyone can be proud of.”