Nokia’s Lumia 920 illuminates Sydney cinema foyers in campaign via Val Morgan + ApolloNation

Nokia capitalised on the impact and occasion of the movie experience to showcase the Nokia Lumia 920 with an integrated cinema campaign.

A perfect tie in with cinema The Nokia Lumia ad features Nacho Pop – an Australian favourite television personality/artist, capturing his favourite dance moves using the Cinemagraph application. This application, exclusive to Nokia Lumia, allows Nokia users to capture and edit experiences into a short movie that can be shared with friends. Nokia partnered with Val Morgan and ApolloNation to take advantage of the average 19 minute dwell time in cinema foyers, by creating an interactive foyer display.

Brand ambassadors were on hand to demonstrate the new innovative features of the Lumia 920 including Cinemagraph, Nokia music stream, Nokia city lens, PureView technology and wireless capability. Cinemagoers have the opportunity to take photos using the Lumia 920 and experience the phone’s PureView camera technology.

Says Cally Scivetti, Val Morgan brandfit strategy director: “Nokia is a great example of how smart advertisers are using the cinema environment to its full potential. Nokia, are engaging and impacting their audience with activity on the big screen and then following it through with targeted in foyer activity that makes the most of cinema dwell time, to create a brand experience that puts the product directly into the hands of the consumer.”

Nokia’s onscreen campaign has already benefited from the success of Oz the Great and Powerful, A Good Day to Die Hard and over cinema’s peak Easter period the campaign will extend to key releases such as GI Joe Retaliation and The Host. With 3 major animations released over the Easter weekend cinema foyers and screens were packed with engaged consumers.

The Nokia interactive displays ran in selected cinema foyers across Sydney.