Omnicom Media Group launches ‘Airwave’ smartphone app in conjunction with Google
In a global first, the Omnicom Media Group’s mobile division Airwave, has today announced the launch of its smartphone and tablet application in conjunction with Google.
Unique to the industry, this Android & iOS smartphone and tablet application was created to provide a powerful resource for OMG clients and staff delivering continued leadership in the mobility space. The application aggregates leading industry news sources, research and case studies and delivers them to the user in real time.
The application is broken down into 4 key areas:
· What’s hot in mobile – latest mobility news and opinions
· Winning with mobile – case studies from the world’s leading brands
· The full face value of mobile – latest research from our industry partners
· Tools and tactics – how to leverage the power of mobile for your business objectives.
Says Leigh Terry, CEO Omnicom Media Group ANZ: “Within the media business we are no longer looking at mobile as a place to stick ad’s. With 36% of mobile interactions now on a smart phone, mobile is now at the epicentre of a connected ecosystem. The development of the Airwave app is another example of how our Airwave team have placed a flag in the ground for mobility. This specialist resource live and breathe the space, arming our wider teams and clients with the latest global thinking.”
Says Lisa Bora, Google Australia’s head of agency sales & development: “There is no denying the importance of mobile phones in people’s lives today. We have moved from ‘why mobile’ to ‘how do I build an effective mobile strategy for my clients?’. At Google we are delighted to be working with partners such as OMG to help them educate their clients on the full value of mobile. The Airwave app is an important tool for continued education and innovation in the mobile space.”
1 Comment
It’s a global first because it’s the first time OMG have done it. OMG!