Revolver scores Nomination for Boost ‘Moreing’ in Film Advertising Crafts category at D&AD
Fifteen campaigns, including Boost ‘Moreing’ produced by Australia’s Revolver for Droga5 Sydney, have scored Nominations for Film Advertising Crafts at the 51st annual D&AD Awards judging taking place this week at London’s Olympia Exhibition Centre.
Nominations in the category went to:
· Moreing by Revolver Australia for Boost
· Metamorphosis by Buck for Good Books
· Prometheus Viral ‘David’ by RSA/Black Dog Films for Prometheus Marketing Films (Production Design for Film Advertising)
· Prometheus Viral ‘David’ by RSA/Black Dog Films for Prometheus Marketing Films (Direction for Film Advertising)
· Meet the Superhumans by STITCH for Channel 4 (Editing for Film Advertising)
· The Bark Side by Deutsch for Volkswagen
· Human Arabesque by WE ARE Pi for TED
· From Love to Bingo by AlmapBBDO for Getty Images
· Meet the Superhumans by 4Creative for Meet the Superhumans (Direction for Film Advertising)
· 4seven by 4Creative for 4seven (Special Effects for Film Advertising)
· Meet the Superhumans by 4Creative for Paralmpics / Meet the Superhumans (Use of Music for Film Advertising)
· Soul by F/Nazca Saatchi & Saatchi for Leica (Cinematography for Film Advertising)
· Soul by F/Nazca Saatchi & Saatchi for Leica (Direction for Film Advertising)
· Lurpak Rainbow by Wave Studios for Lurpak Lightest
· Beach by Biscuit Filmworks for Southern Comfort
There were a further 47 that were awarded In-Book status by the jury for the Film Advertising category.
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
Ezra Xenos, member of the Film Advertising Jury said: “One of the dominant visual styles coming through right now is what I could call ‘polished realism’ – I’ve seen this consistently crop up across different categories and regions. I think viewers are more used to seeing a less polished look than five or ten years ago and this is reflected more and more in advertising. The freedom to move the camera around and to create a dirtier, grittier look is liberating and it’s really refreshing to see slightly more real cinematography styles coming to the fore in recent years.”
Tim Lindsay, Chief Executive of D&AD added: “The quality of entries has been astounding this year as the amount of work being recognised attests. That over sixty campaigns have been awarded in this category reflects how despite the challenges of the economic climate, creatives are continuing to deliver truly great work, and are unafraid to experiment with new formats, technologies and aesthetics. The integrity and transparency of the judging process is legendary and is what sets D&AD apart from other awards so it’s just incredible to see so much creative excellence coming through and continuing to raise the bar.”