DDB Melbourne and Colenso BBDO New Zealand score Nominations for Direct at D&AD in London

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Campaigns including Colenso BBDO New Zealand’s “Donation Glasses”, DDB Melbourne’s “A Message From Jennifer”, OgilvyOne Worldwide London’s “The Gnome Experiment” and R/GA’s “One Copy Song” have been judged amongst the best in the Direct category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.

Nominations in the category went to:

· A Message From Jennifer by DDB Melbourne for Parkinson’s Victoria

· Donation Glasses by Colenso BBDO for Mars NZ, Pedigree Adoption Drive

· My blood is Red and Black by Leo Burnett Brazil for Hemoba / Esporte Clube Vitória

·  iQ Streetview by Happiness Brussels for Toyota Belgium

· I Have Already Died by Publicis for ALS Foundation Netherlands

· One Copy Song by R/GA for Adam Tensta

· The Gnome Experiment  by OgilvyOne Worldwide London for Kern & Sohn Precision Scales

There were a further 24 campaigns that were awarded In-Book status by the judging panel for the Direct category, including five from Australia and two from New Zealand.

Colenso BBDO

DB Breweries, Export Dry

The Wine List

Writing for Direct

DDB New Zealand

YWCA

Demand Equal Pay

Direct Integrated Campaigns

Whybin\TBWA\Tequila Sydney

Insurance Australia Group, NSW Comprehensive Insurance

NRMA – Car Creation

Direct Integrated Campaigns

Clemenger BBDO Melbourne

Australian Writers and Art Directors Association, 2012 AWARD Awards

Pencils Equal Profits

Direct Mail

George Patterson Y&R Melbourne

NSW Rural Fire Service

Planning to Make a Plan (Computer, TV, Car)

Direct Response/TV & Cinema Advertising

George Patterson Y&R Melbourne

Defence Force Recruiting

Mobile Medic

Direct Integrated Campaigns

Clemenger BBDO Melbourne

Australian Writers and Art Directors Association, 2012 AWARD Awards

Pencils Equal Profits

Writing for Direct

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.

 

Says Emma de la Fosse, Foreman of the Direct Jury at D&AD 2013: “There is a lot of excitement at the moment around ‘content’ but actually it’s nothing new; it’s really just a new name for a story, something visual or a film.

 

“This year I’m looking for work that is thought-provoking, interesting or amusing because at the end of the day, if it’s none of these things, then it stands to reason that it won’t have done its job in making people smile or to stop and think. It has to work even harder than traditional advertising and be truly creative.  The work that will do well this year will be campaigns and ideas that make you want to be associated them in some way, that’s the real power of content.”