Simon Veksner: Made any good mistakes lately?

Love this new campaign for Snickers, from AMV.BBDO in London.

Using Adwords and an alogorithm, it shows ‘You’re not you when you’re hungry’ ads to people who type mis-spelled search terms into Google. View the case study here.

And it reminds me that we have a slight obsession with mistakes in adland. READ ON….