Smoking related illness is likened to being buried alive in latest anti-smoking campaign via AJF
April 16 2013, 4:21 pm | | 7 Comments
This TVC for the Australian National Preventive Health Agency, via AJF Partnership Melbourne, shifts the focus from death, to the suffering and pain endured when dying of a smoking related illness.
The message to daily smokers is that while quitting is hard, suffering the consequence of not quitting is far harder.
7 Comments
Suffering a slow and painful death is a good strategy, and fertile ground.
All it needs now is some good creative.
Or, Old CD Guy, someone to recognise it.
At least it’s better than Smokescreen.
This is good.
Agree this is good. Craig has done a really good job of directing. Only problem is too much voice over – but if the Government is paying they want you all to hear about it.
bit wordy but a really good expression of the prop. this is a great piece of work.
Dad has emphysema and they’re right it’s a fate worse than death.
Just hope some of this sinks in to smoker’s thick heads.