Specsavers launches new campaign for its contact lens business via Visual Jazz Isobar

Visual Jazz Isobar (VJI) Melbourne has launched a campaign for new client Specsavers, unveiling their contact lens business in the Australian market.

Following a competitive pitch, VJI won the digital work across the entire Specsavers business, and is their full-service agency for the official communications launch of contact lenses.

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VJI has developed the overarching creative strategy for Specsavers’ contact lenses business, including full brand creative direction, style guide, TVC, point of sale, digital display, website assets and press ads.

Says Simon Hawkins, Specsavers’ APAC marketing director: “VJI is a down to earth agency that has tackled our brand head on.”

Says Alistair Ward, Visual Jazz Isobar’s client services director: “In our comprehensive approach to the contacts launch and in such a highly competitive market, we need a partner that is creative but also flexible enough to move with industry developments and VJI have and been able to deliver consistently on all our requirements. Picking up full-service work for Specsavers has been fantastic and we’ve really enjoyed building the full suite of assets for this important launch.

“Specsavers is a serious brand that is enjoying massive growth and shaking up the market in Australia. We’re enjoying working with them as they continue to grow their brand through innovative product launches at highly competitive prices and marketing tactics.”