Sprite is walking the talk in global ‘Obey You’ campaign via Johannes Leonardo, New York

Sprite is walking the talk in a global ‘Obey You’ campaign via Johannes Leonardo, New York, which kicks off with a series of 20 films – directed by The Glue Society – urging teens to stay true to themselves.

The “voice of Sprite” serves as the protagonist in the spots, applauding Sprite bottles around the world for following their instincts and living up to their role as a thirst-quenching, lemon-lime beverage.

VIEW THE SPOTS

“This is Sprite speaking to Sprite, earning the right to encourage teenagers to be true to themselves by first being true to itself,” says Aussie expat Leo Premutico, co-founder and executive creative director of Johannes Leonardo.

The Sprite-to-Sprite films – which debuted in Canada and will soon appear in other markets – set the stage for additional work, including outdoor creative featuring close-up and macro photography of the clear, crisp liquid.

Agency: Johannes Leonardo, New York

EP: Gloria Pitagorsky