The 2013 Sydney Writers’ Festival launches bold ‘Have we got a story for you’ campaign via BWM
BWM has launched the 2013 campaign for Sydney Writers’ Festival, breaking the mould of a literary festival and presenting Sydneysiders with a bold, visceral and very alive series of events.
By focusing on the exhilarating aspect of live storytelling, the aim is to attract a younger crowd, who collect and share experiences as part of their life stories. This year’s line-up encompasses everything from rappers, to digital strategists, comedians, orators, jazz singers and the finest writers from Australia and around the world.
The Festival theme ‘Have we got a story for you’ is incorporated with interesting parts of each of the authors’ backgrounds to give the art of storytelling a modern twist and intrigue a younger crowd.
Says Rob Belgiovane, executive creative director of BWM: “With speakers the calibre of Joe Rospars, Obama’s digital strategist, Kate Tempest the world’s preeminent poet, activist and rapper from the UK and Molly Ringwald, now a renowned jazz singer and author, the Sydney Writers’ Festival has some of the best speakers in the world. It’s this dynamism that we really wanted to communicate, and I believe we have.”
The multi-platform campaign includes TV, cinema, a dedicated program guide in The Sydney Morning Herald, print, posters, Avant card mini-mag, digital, social and live events taking place around the Sydney CBD.
Says Jemma Birrell, artistic director, Sydney Writers’ Festival: “The artwork from BWM has so beautifully captured our brief, enticing audiences with the idea of live stories – focusing on excitement and suggesting the depth and breadth of storytelling. They have highlighted some of the fascinating stories behind our talent and authors by the power of suggestion, creating something exhilarating and extremely inviting.”
The Festival takes place from 20-26 May 2013. Tickets are on sale now.
Sydney Writers’ Festival
Jemma Birrell – Artistic Director
Ben Strout – Executive Director
Ainslie Lenehan – Head of Marketing
Kitiya Palaskas – Marketing Coordinator
Agency: BWM Agency
Rob Belgiovane – Executive Creative Director
Maria Dagh – Art Director
Felicity Buckham – Copywriter
James Russell – Design Director
Shane Fearnley – Design Consultant
Sophie Bogdan – Group Account Director
Moensie Rossier – Planning Director
Tiffany Campbell – Onscreen Producer
Lainey Gilmour – Print Producer
Danyelle Mastroianni – Account Manager
Evan Karas – Junior Account Manager
The Nest – Website Design