The Starlight Children’s Foundation Australia appoints VML as its new digital agency partner

The Starlight Foundation has selected VML as its new digital agency following a competitive pitch. VML is taking on the redevelopment, ongoing strategy and creative for Starlight’s digital platforms, along with a clutch of new campaign work.

Starlight are now focused on rebuilding their online presence and are looking to VML to create robust digital platforms which can help the charity to forge forward in an ever changing digital landscape.

Says Louise Baxter, Starlight CEO: “From the very beginning, VML understood Starlight’s digital vision, so we’re really looking forward to unlocking our potential in the online space.”

VML has already kicked off the new partnership, with work starting on the UX, design and development of responsive desktop and mobile destinations which will start rolling out from June onwards – the first of which will be a new microsite experience for Starlight Day.

Says Aden Hepburn, VML MD: “The Starlight Foundation is a very special organisation and I’m so proud that VML will be creating suitably special digital experiences across the board. There’s a lot to do and the team have well and truly hit the ground running.”

VML takes on the account effective immediately and joins GPY&R on the business.