The Sweet Shop director Mario Zozin examines the power and intensity of ‘curiosity’ for Canon’s new EOS 700D and 100D via Dentsu Singapore
Director Mario Zozin has partnered with Canon for a visually stunning piece in which people follow their everyday curiosities to new, magical revelations in a new ad entitled “Follow Your Curiosity” via Dentsu Singapore.
Beautifully realized, the spot features a quiet, naturalistic style that closely observes a diverse cast of characters experiencing that thrilling moment when the simple desire to explore turns into a celebration of that which moves us all.
Says Zozin: “There is a simplicity and a truth connected to this wonderful notion of ‘curiosity. The real beauty is in the urge to find out what is beyond; to see and feel that which contains the real emotions. That is what makes our normal lives exciting and what we strove to inspire in this piece.”
The piece was filmed entirely in Bangkok and created to mark the release of Canon’s new EOS 700D and EOS 100D.