Traffik gains momentum with the appointment of Nigel Hickey in head of brand promotion position

Traffik has appointed Nigel Hickey (left) to strengthen its brand promotion and shopper marketing offering to existing and new clients.

Hickey joins Traffik from senior leadership positions with agencies such as Crossmark, Marc Edward Agency & more recently Driving Edge and Connect.

Traffik managing director James Neale said that Australia’s leading experiential marketing agency has enjoyed consistent growth for the past six years and this latest move would maintain the momentum.

Says Neale: “Nigel’s appointment will open up new opportunities to drive organic growth through our existing portfolio of clients who have a strong retail presence, as well as taking a powerful new offering into what is a highly competitive market.

“We have been looking for the right person to strengthen our promotional and shopper marketing capabilities for some time, as our clients seek better solutions to help connect live and digital brand experiences to measurable retail outcomes at the point of purchase.

“All our people are excited about having this new expertise to complement our existing offering to our clients.”

Traffik now has more than 60 staff across Sydney and Melbourne offices.