Tropical North Queensland and SapientNitro Australia team up to launch new campaign in May
April 22 2013, 10:51 am | | 4 Comments
SapientNitro, Brisbane has been appointed to promote one of the jewels of the Queensland and Australian tourism industry, Tropical North Queensland, following the agency’s successful tender for the roster for Tourism and Events Queensland for creative and digital work.
The agency is currently creating a campaign that arises from the partnership between Tourism and Events Queensland (TEQ) and Tourism Tropical North Queensland (TTNQ).
Dubbed “1 Day in Paradise”, the project involves 20 filmmakers whose challenge is to highlight the region’s diversity of experiences, from the reef to the rainforest, in a new and highly engaging way.
The supporting campaign, created by SapientNitro, will run in cinemas, TV and online from mid May.
4 Comments
So, getting directors to come up with ideas for you? In a 20-way pitch? Someone’s not doing their job over at Sapient.
Isn’t that what they do with every campaign at Sapient? Most of the stuff they do is crowd-sourced in some way.
I’d love to know who the 20 “Filmmakers” are who fell for this one. Given Sapients form I bet it’s a competition too!
Hey Schmity,
Hang tight a little longer as we’d love to share with you what we’ve done and how we’ve got there. I look forward to inspiring you to head up to TNQ.