Val Morgan extends PumpTV into United Petroleum’s West Gate service stations in Melb

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United Petroleum West Gate service station.jpgVal Morgan has today announced the installation of 24 digital PumpTV screens prominently situated on top of pump bowsers at United Petroleum’s twin West Gate service stations.

The twin service stations are located on either side of the West Gate freeway, one of the busiest arterial freeways in Australia, linking Geelong to the Melbourne CBD and the industrial and residential areas west of the Yarra River with the city and port areas.

Advertisers will now be able to target motorists at two of Australia’s busiest petrol stations with impact and cut through.

Says Mark Harris, national merchandise manager, United Petroleum: “The twin West Gate sites are two of the highest profile and highest turnover fuel sites in the country. Over 100,000 vehicles pass the twin West Gate sites daily. They are flagship sites within the United Petroleum retail network.”

These new installs take the PumpTV screen count to over 1,000 across 110 locations, further securing Val Morgan Outdoor’s position as Australia’s largest digital place based media network.

Says Anthony Deeble, MD of Val Morgan Outdoor: “We are delighted to extend the Val Morgan PumpTV footprint across the two United Petroleum West Gate sites. We have in the last couple of months also installed over 20 top performing Woolworth’s petrol stations and are well underway with our plans to double the size of the PumpTV network”.