Veksner: What’s the best way to give feedback?

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uh_no_tshirt-p235446713096996458qrdq_400.jpgBy Simon Veksner head of ideas Naked Communications Australia and NZ

My theory is that successful feedback comes down to ‘saying no in an inspirational way.’

No one needs lessons in how to say yes. Saying yes is easy, and fun.

But most of the time – since 99% of ideas, ads, headlines etc are not bought – we are saying no.

The first requirement is clarity.