1Cover Travel Insurance launches its first campaign with bcg2 since appointing the agency

bcg2 is launching a new creative campaign for 1Cover Travel Insurance after a creative pitch against three Australian agencies. 1Cover is a leading provider of online travel insurance.

Says Eddie Feltham, director of 1Cover Travel Insurance: “We see this new campaign as a creative and engaging way to capitalise on the brand strengths 1Cover already has and evolves its appeal for a wider audience.”

Unlike many other travel insurers, 1Cover do not sell policies through, or pay commissions to, travel agents. This means they can pass price reductions onto their customers while maintaining high levels of cover. This strategy requires consistent investment in brand building and this new campaign focuses on the number 1 to help the 1Cover brand continue to meet their ambitious growth goals.

Says James Blackwood CEO & ECD bcg2: “We’re bringing a fresh new creative direction to the 1Cover brand. This new campaign positions 1Cover as the natural choice for all travellers’ insurance needs by bringing 1Cover’s understanding and category experience to life.”

Says Michael Jarvis, managing director bcg2: “The pitch topped off an excellent 2012 for the bcg2 team with 14 wins from 15 pitches last year. This start to 2013 is even sweeter as it fits in with several significant projects already running on both sides of the Tasman. We’re finding that more Australian based clients who are managing brands across the Tasman are open to considering New Zealand agencies if they demonstrate a depth of understanding of the Australian market and a solid creative track record.