AANA launches AdWatch – the marketer’s online guide to community standards within Australia

The Australian Association of National Advertisers (AANA) has launched AdWatch. AdWatch is a one-stop web portal that provides real case histories that illustrate evolving community standards, particularly around the portrayal of people, language, sex and nudity, violence and health and safety in Australian advertising.

Says Alina Bain (left), acting CEO: “AdWatch will become a valuable, immediately accessible tool in the marketing arsenal for advertisers explaining why public complaints have or haven’t been upheld by the ASB thereby making it easier for them to comply with the code and with the AANA self regulatory system.”

AdWatch will ultimately serve as a learning device for advertisers and become part and parcel of any induction process for new and junior marketers. It’ll be updated monthly to reflect the most current thinking on community standards and to give guidance and understanding to members on changing community values and expectations.

AdWatch addresses each section of the Code of Ethics separately and explains in detail ASB decisions relevant to each section. Members can access the most recent learning on the development and application of community standards by viewing a summary of the complaint, a description of the advertisement, a summary of the ASB decision and the learning that arises from that decision all in one place.