APG set to launch ‘Unexpected Media Thinking’ panel with new look committee at 6:30pm – 8:00pm on Tues, May 28 in Darlinghurst, Sydney
The Account Planning Group (APG), powered by The Communications Council, will present ‘Unexpected Media Thinking’ from 6:30pm – 8:00pm on Tuesday 28th May at The East Village, cnr Liverpool & Palmer Sts Darlinghurst – the first APG Ideas Exchange panel debate to be led by members of the new look committee.
Date: Tuesday 28th May
Time: 6:30pm – 8:00pm
Address: The East Village, cnr Liverpool & Palmer Sts Darlinghurst
APG member entry: Free (Email: tanja@communicationscouncil.org.au)
Non-member entry: $35 (book tickets here)
Committee representatives sitting on the panel include: Katie Rigg Smith (CEO, Mindshare), Sophie Price (Head of Planning, The Hallway), and Mel Mullins (Strategy Director, UM). Simon Lee (Creative Partner, The Hallway) will also join the list, with APG Chairman, Russ Mitchinson, taking the role of moderator.
Delivering a holistic overview of how planners can work to achieve the best creative and effective results for clients, this session will explore the hotly debated topic of collaboration – everything from remuneration models, media insights and relationships with channels (including Google and Facebook), to hybrid planning and the strengths of different models and collaboration processes.
Says Russ Mitchinson: “The APG is committed celebrating and uncovering unexpected thinking for brands and businesses; bringing together a diverse range of minds and experience in an event like this is an inspirational way of tackling current business challenges. This event is particularly exciting, as a debut for our new committee members.”
The APG committee now includes representation from media agencies, with four members also from Melbourne.
Says Mitchinson: “The new look committee reflects how the group’s identity and make-up has evolved; now representing greater diversity and experience across the marketing communications industry.”
For further details on the speakers, please visit the APG website here.
(Pictured L-R: Simon Lee, Katie Rigg Smith, Sophie Price, Mel Mullins)