Australian charity The Benevolent Society launches interactive tunnel of hope at Vivid Sydney 2013 created by Designworks Sydney

For the first time in Australia, STW’s brand strategy agency, Designworks has created a unique, interactive light installation using a specialised LED mesh system launched at Vivid Sydney.

Created in collaboration with The Benevolent Society, the Hundreds and Thousands light installation is designed as a tunnel for people to walk through and is essentially a net of thousands of little LED lights, representing the thousands of hopes of Australians.

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Says Mark Kennedy, managing director, Designworks Sydney: “This is a fabulous way to bring the role of benevolent society to life.

“Hundreds and Thousands is an extension of the transformation and design work we have recently undertaken for The Benevolent Society and combines creativity and state of the art technology beautifully.

“The aim of the brand repositioning was to capture and articulate The Benevolent Society’s key role in driving positive social change in Australia, and the Hundreds and Thousands light tunnel brings this aim to life by providing Australians with the ability to share their hopes and dreams via social media feeds.”

The thousands of LED lights are built like a screen, so each light can be controlled individually (like pixels on a computer screen) that react and respond when visitors interact with it. People are invited to share their hopes for the future of Australia’s children via Twitter (#hopesforchange), or through the website hopesforchange.org.au.

When a hope is submitted, the installation responds by making the lighting effects more dynamic. The greater the number of people sharing their hopes, the more dynamic the lighting effects become. This allows people to see their hopes changing the interactive sculpture in real time, and with the installation’s interactive elements, a community of ‘hopes for change’ for the future is created.

Says Anne Hollonds, The Benevolent Society’s CEO: “Hundreds and Thousands is so much more than a light installation, it’s a wonderful platform to engage with Australians of all walks of life and share a little bit of our history, what we stand for today and our vision for the future. The light installation is exciting and thought-provoking, and will inspire people to share their hopes for change for Australia’s future.

“The interactive elements create virtual ‘hundreds and thousands’ of hopes that can be shared via social media, symbolising we are connected through hopes for society and for our children now and into the future. We are absolutely delighted with the result.”

The Designworks Group is part of the STW Group, Australia and New Zealand’s leading marketing content and communications services group.