Cannes Contenders: McCann Melbourne

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

McCann Melbourne

Dumb Ways to Die is a web film designed to encourage people to be safe around trains. Created by McCann Melbourne, the video went viral, with over 8 million views on YouTube in only four days. Everyone expects this one to pick up more than a few Grand Prix for Australia at Cannes this year.

McCann Melbourne

The Impossible Orchestra told the story of what it’s like to care nonstop for a disabled or ageing family member, through a 24 hour nonstop orchestral concert. The concert attracted over 6,500 people and was also viewed live online in 40 countries.

McCann Melbourne

The campaign allowed Victorian regional residents to leverage the power of guilt to encourage family and friends in the city to visit more often. By visiting the campaign website, users could send a Guilt Trip message, or even purchase a Guilt Trip ticket to make it easy to bring their loved ones home.