Cannes Contenders: Naked Communications
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Naked Communications
Why do hotels make you check out at 11am if the next guest’s not arriving until 6pm? What if no one’s booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels. If no one checks in, you don’t have to check out.
Naked Communications
Who Gives a Crap are a social enterprise toilet paper company that give 50% of their profits to sanitisation projects in developing countries. They approached Naked Communications to help launch their brand via crowdfunding platform indiegogo. Their solution, have Simon Griffiths, the company CEO pledge to “sit down for what he believed in” on a toilet hooked up to a live web feed and not get up until all the funds were raised. The $50K was raised in 50hrs.
Naked Communications
The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allowed the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website, write or record their message, then select when and where their message should be displayed to coincide with the recipient’s commute. Messages are also published to Twitter with the hashtag #Homesafely.