Cannes Contenders: The Glue Society

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

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The Glue Society

Watch With Mother: a sketch show like no other. Available from the iTunes App Store and Google Play.

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Money Supermarket (Direction – for Mother, London)

The Glue Society

In this ad Alan saved £300 on his car insurance and feels so amazing he waltzes onto a space rocket and launches into space! In a scene reminiscent of Apollo 13 or Armageddon, no one seems to mind that Alan is wearing a cycling helmet as he walks across the gantry and into his seat before blast off.

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Orangina (Direction – for Fred & Farid, Paris)

The Glue Society

Fred & Farid, Paris go on the wire for Orangina.

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BNZ ‘Be Good with Money’ (Direction – for Colenso BBDO, Auckland)

The Glue Society

For three weeks “Money is Good” and “Money is Bad” statements appeared around New Zealand, including two unbranded films playing on television and cinema. Who was behind the campaign was a well-kept secret (even from BNZ staff), to create maximum interest and talk about the subject of money, without influencing it with the bank’s involvement. The agency then revealed it was indeed BNZ, with outdoor, press and a 90 second film that wove the “good” and “bad” tease films together. This launched BNZ’s new brand positioning “Be Good With Money”.

Other directed projects include ICE BREAK (The Monkeys), NAB STAND INS (Clemenger BBDO) and SPRITE (Johannes Leonardo, NYC).