Birds Eye Australia shares the love this Mother’s Day with new Facebook app via Hard Hat Digital
Simplot has launched a new Facebook campaign from Birds Eye this Mother’s Day via Hard Hat Digital.
The Mumometer app will celebrate mothers across Australia, demonstrating just how hard they are working throughout the year to dish out hugs as well as the family meal.
Mums are invited to the Birds Eye Australia Facebook page and asked to answer a couple
of basic questions to find out just how many hugs, sacrificed hours of sleep, bed time stories told and hearty meals served to their beloved children.
Their “Mumbers” are then presented as an infographic, which the mums can share with their friends, encouraging other mums to give themselves a much-deserved pat on the back.
The focus of the Facebook app is to reward hard working mothers and give something back to the brand’s 80,000 strong fan base.
Says Dan Monheit, Hard Hat Digital: “Mumbers has got all of the ingredients for a successful, socially led campaign. It’s personal, relevant and requires minimal input from our fans. It’s also being launched into an active, highly engaged community at the perfect time. The first two days have gone gangbusters and we can’t wait to see how things build over the coming week.”
Says Tara Lordsmith, Simplot Australia general manager of retail marketing: “Mother’s day is the ultimate day to recognise mums and praise them for the heroes that they are. The development of this app allows Birds Eye to celebrate mums around Australia and then share it on Facebook”