Bullseye gets a makeover with a full rebrand

Bullseye has found a ‘Eureka!’ moment and will be using this as a basis for a full rebrand of the agency on Monday 6 May.

Says Jason Davey, one of Bullseye’s founders and managing director: “The thing I love about Bullseye is that we’ve taken on all kinds of challenges; whether it’s creating engaging social media campaigns, designing compelling website experiences or overhauling an entire enterprise’s digital strategy. Our new brand identity captures what we love the most; that moment of clarity when we uncover a blindingly brilliant solution. That’s the Bullseye!”

Says Lyndon Hale (left), Bullseye executive creative director who is no stranger to rebrands at the STW Group: “We are a group of digital thinkers who thrive off the ever-changing landscape that our industry creates for us. Change is a constant and to ignore this fact is to ignore the growth of our ever-changing company, Bullseye.

“Along with the brand mark refresh we have crystallised five core values for the business. The values capture the very essence of what is important to us as a business and are there as a guiding light to refer back to with client work and when we are making business decisions.”

In addition to the new brand and values, Bullseye has embraced its international success by moving toward a .com URL.

To see Bullseye’s new brand identity and mobile-responsive website click here.