Cannes Contenders: DDB Melbourne

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Devondale Fast Start “Man-Child”

The breakfast drink category in Australia is dominated by Sanitarium’s ‘Up & Go’, which unbeknown to most is a soy-based drink. Devondale, Australia’s largest dairy, decided to launch a competitor – made from real milk. We legally couldn’t say anything about the negative health implications of soy, but we could draw attention to its other big draw back – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ – it destroys marriages, ruins relationships and divides generations.

Devondale Fast Start “Sunshine Bubbles”

The breakfast drink category in Australia is dominated by Sanitarium’s ‘Up & Go’, which unbeknown to most is a soy-based drink. Devondale, Australia’s largest dairy, decided to launch a competitor – made from real milk. We legally couldn’t say anything about the negative health implications of soy, but we could draw attention to its other big draw back – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ – it destroys marriages, ruins relationships and divides generations.

Britax Safe N Sound “Joe”

There are a lot of things to think about when purchasing a car seat for a young child. Although the one thing that many parents neglect to consider could also be the most important: other drivers on the road. As Australia’s only car seat with air cushions, Britax Safe n Sound offers greater protection from side impact collisions. This series of radio spots profiles these drivers, putting side impact protection top of mind for parents purchasing car seats for their children. In its first flight, the campaign delivered strong results, with increased awareness and significant sales growth.

Britax Safe N Sound “Kirsty”

There are a lot of things to think about when purchasing a car seat for a young child. Although the one thing that many parents neglect to consider could also be the most important: other drivers on the road. As Australia’s only car seat with air cushions, Britax Safe n Sound offers greater protection from side impact collisions. This series of radio spots profiles these drivers, putting side impact protection top of mind for parents purchasing car seats for their children. In its first flight, the campaign delivered strong results, with increased awareness and significant sales growth.

Britax Safe N Sound “Barbara”

There are a lot of things to think about when purchasing a car seat for a young child. Although the one thing that many parents neglect to consider could also be the most important: other drivers on the road. As Australia’s only car seat with air cushions, Britax Safe n Sound offers greater protection from side impact collisions. This series of radio spots profiles these drivers, putting side impact protection top of mind for parents purchasing car seats for their children. In its first flight, the campaign delivered strong results, with increased awareness and significant sales growth.

Parkinsons Victoria “A Message From Jennifer”

Parkinson’s Victoria (PV) funds research into the Parkinson’s Disease and provides support to the 80,000 Australians who suffer from it. As a charity, they receive limited government support and rely on private donations. Our challenge was to turn this unreliable trickle into a steady flow.

Westpac Reward Saver “Wedding”

This was the first product work to fall out of the new ‘Proudly supported by Westpac’ campaign. And it was a shot across the bow of the other major banks. The humorous, large-scale TVC features a determined bride-to-be working towards her dream wedding and a cameo by the indefatigable Bonnie Tyler – belting out her 80s classic ‘Total Eclipse of the Heart’. In the end, though, they’re both upstaged by a spotty kid slurping a milkshake.

Schmakos “What they chew is up to you”

To keep dogs occupied when owner’s aren’t home, Schmackos created the Chomp ‘n’ Chew. A ‘long lasting’ dog treat that keeps dogs entertained for hours. The benefit – pooches will be far more interested in chewing their tasty new dog treat rather than dog owners’ expensive things. As DDB Melbourne’s media was outdoor, the agency made the executions as simple as possible, demonstrating that Schmackos Chomp ‘n’ Chew are a no brainer for dog owners.