Cannes Contenders: Droga5 Australia

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Qantas Loyalty “Stories for Every Journey”

Droga5 Australia

Collaborating with Australia’s largest publishing house, Hachette – who also boasts many of Australia’s freshest young literary voices – ‘Stories for Every Journey’ was born: a collection of ten bespoke novels – spanning horror, satire, non-fiction, history and romance. The routes range from the shortest (1.5 hours) to the longest (23.5 hours) and the 10 novels were edited over 3 months by Hachette’s editorial directors to allow for take-off, landing, and the odd glass of Shiraz.

Dry Dock

From great whites and giant squids to submarines and medical waste, Droga5 has collated all the dangers of the deep to demonstrate that Dry Dock is the safest beer for landlubbers.

United Nations World Humanitarian Day “I Was Here”

Droga5 Australia

When asked by the UN to promote World Humanitarian Day, there was one small challenge; Droga5 had to reach the world. So Droga5 teamed up with Beyoncé, and turned her song into a message that would inspire people to do something good, somewhere, for someone else, to say ‘I Was Here’.