Cannes Contenders: George Patterson Y&R
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
George Patterson Y&R, Melbourne
GPY&R, Melbourne created a brand new spot and campaign for Schweppes featuring people taking heavy tumbles down some very steep hills.
George Patterson Y&R, Sydney
GPY&R Sydney and VML tapped into Australia’s love of sport and created a media partnership with one of Australia’s most popular sporting clubs, The Rabbitohs Rugby League Team. Very simply, the agencies branded the mouth guards with the Colgate logo. The tiny mouthguard was converted into a media space, showcasing Colgate’s teeth protection credentials in the toughest of arenas.
George Patterson Y&R, Brisbane
A scratchable print ad that lets you scratch away your old life to see what it would be like to be an Instant Millionaire. The campaign ran as print, online and direct.