Cannes Contenders: JWT Melbourne

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

JWT Melbourne

A web film featuring two cane toads sitting on a road at night as a car approaches…

Fish Pants.jpgGeckos Adventures “Fish Pants”

JWT Melbourne

In early 2013, JWT created a new positioning for Geckos Adventures, designed to transform the daggy tour operator into a brand young travellers would actually seek out. This poster appeared unexpectedly one morning in the windows of travel agencies around the country, launching Gecko’s’Run Wild’ philosophy in an unapologetically provocative way.