Cannes Contenders: M&C Saatchi Sydney

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

M&C Saatchi Sydney

To demonstrate what’s possible within the Chrome browser, M&C Saatchi/ Mark + Google and Swedish digital agency North Kingdom combined two of the world’s best-loved products: Google Maps and LEGO. With 8 trillion bricks, it’s like the largest LEGO set you’ve ever seen and has won virtually every award going.

M&C Saatchi Sydney

This is an interactive digital petition from Amnesty International which shows people the power of their signature. Using the keyboard or digital pen, the individual letters in the signature are together transformed into an underground tunnel through which a child soldier crawls to escape.