Cannes Contenders: MercerBell

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Nestlé/Maggi Fusian “Fists of Fusian”

On Maggi Fusian Noodles’ Facebook App, people are invited to rewrite the subtitles of a classic Kung Fu movie. This is “Fists of Fusian”, the first film where you write the dialogue.

MasterCard “The Pulse of a City”

To launch MasterCard Priceless Sydney – a program that provides exclusive experiences to cardholders – we had to establish a more personal connection with the locals. Using social media listening data we built The Pulse – a tool that aggregates conversations in real time, showing what’s making the city’s heart beat.