Cannes Contenders: The Monkeys
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Diageo “Mixionary”
The Monkeys
This series of limited edition prints for Diageo is part of their Mixionary mixed drinks and cocktails campaign. Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan, Agave Margarita and Tom Collins. Metallic inks have been used to highlight each of Diageo’s Premium brands for each cocktail, and are printed on a KW Doggett’s Keay Kolour craft stock.
The Monkeys
What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK flavoured milk. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood. They did and we did the rest, hitting convenience stores in NSW and Qld. We then took the fight direct to fans, by Reverse Robbing their homes.
The Monkeys
Swedish for “scrapbook”, KLIPPBOK is IKEA’s new inspirational iPad app. The first of its kind in Australia (and in the world of IKEA), it gives DIY decorators a space to mix’n’match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. KLIPPBOK is whatever you make of it.
The Monkeys
When Ice Break, the iced coffee that ‘Adds a Motor To Your Day’, does an on-pack promo, we drag race the hell out of the prizes, obviously. The Monkeys picked up four classic Aussie muscle cars and headed to the strip to settle some scores, Ice Break style. To elevate the desire for the prizes, we created responsive content that allowed fans to get up close and personal with the cars. And after two months of petrol driven mayhem, when the love for the custom cars went into overdrive, we gave them all away to lucky Ice Break drinkers.