Cannes Contenders: Whybin\TBWA Group

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Dirt Girl World “Seeds + App”

Whybin TBWA created a range of seeds for the popular children’s television show Dirt Girl which came with a free App. The idea involved extended the storyline of the show into the backyard where a virtual Dirt Girl would step you through planting, growing and then preparing different foods. This was part of a transmedia campaign that recently won a digital EMMY award.

Phillips Direct Mail

A simple DM piece that used no words, just the recording of Steve Lillywhite (Producer of U2 amongst others) to convey a quality message about the Phillips speaker range.

Tourism NZ – The Longest Walk

A small space campaign that created a lot of media value through its placement in the Daily Telegraph travel section.