Citroën appoints Havas Worldwide Sydney
Havas Worldwide Sydney has been appointed Citroën’s advertising agency in Australia.
Citroën is the longest continuously represented brand in Australia having been here for 90 years. They recently signed a new distribution deal with Sime Darby Motors, the importer and distributor of Peugeot. The account will include advertising, strategic planning, brochures and community management.
Says John Startari, general manager, Citroën: “We are delighted to be working with Havas. They give us the backbone of a global network whilst adding their own innovative ideas for the local market.”
Says Alex Carr, managing director Havas Worldwide Sydney: “We are excited to be working with an iconic brand like Citroën. With the amazing DS line and the incredible stories behind the brand, we are chomping at the bit to mix up the category. There is a real appetite across the client and agency to make this French icon a loved household name again.”
Billings for the account were undisclosed.
4 Comments
Well done Alex!
Hopefully Citroen may even develop a decent car for you to sell.
Alex, it’s ‘champing at the bit’ and before the DS there was the even more iconic Traction Avant.
I know, I had one.
http://grammarist.com/usage/champing-chomping-at-the-bit/
Of course I was right. I usually am. And modest with it.