Crust Gourmet Pizza offers to ‘Feed your Senses’ in latest campaign via Freeform, Melbourne

Crust Gourmet Pizza has launched ‘Feed your Senses’, a new campaign spearheaded by a 30 second cinema spot and integrated campaign via Freeform, Melbourne.

It’s also the first time Crust has created a national brand campaign.

VIEW THE CINEMA SPOT

Says Nicholas Brill, marketing manager for Crust Gourmet Pizza Bars: “There were three objectives for the campaign; to lift brand awareness, secure our position at the premium end of the category, and highlight the superior nature of our product.

“Freeform pulled the campaign together under intense timeframe pressures and high expectations and I am delighted with the way the work has turned out.”

Says Richard Overall, Freeform’s creative director: “The challenge was to create a flavour message in a category awash with look-alike ads talking taste, taste and taste.

“The idea of feeding your senses (beyond just taste) was a great creative springboard. We also wanted an ownable execution which came directly from the product, which also gave us flexibility in our messaging. The pizza slice was the perfect solution. It allows us to talk about specific support points, such as the ingredients and Crust’s flavour combinations.”

Client: Crust Gourmet Pizza

Business Director – Aaron Farrelly