Diet Coke celebrates 30 years in Australia with the return of the hunk via BETC London + Ogilvy

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Hunk.jpgTo celebrate 30 years in Australia, the iconic Diet Coke Hunk is back to spice up the lives of Aussie Diet Coke drinkers with an irresistible new marketing campaign.

 

The hugely successful UK TVC entitled ‘Gardener’ via BETC London, which got tongues wagging all over the globe will hit Australian screens to give local Diet Coke drinkers a piece of the action. Diet Coke has also enlisted the hunk for an exclusive promotion for Woolworths customers.

Playing up the friendly rivalry between Australia and the UK, consumers will be called on to vote for their favourite hunk. The choice between star of the UK TVC, hunk Andrew Cooper, or newly recruited Aussie, hunk Matt Wilson, will see Diet Coke drinkers in with the chance to win a share of $100k cash instantly1.

 

To enter, consumers need to:

–        go to Woolworths and buy any Diet Coke product;

–        enter online at facebook.com/DIETCOKEAustralia 

–        vote for their preferred Diet Coke break companion

 

Says Pamela Wyatt, Diet Coke marketing manager: “Girls everywhere remember the iconic Diet Coke hunk advertisements and we’re excited to bring him back for the 30th anniversary of the brand.

 

“With the local twist of Aussie Hunk Matt Wilson, we’re thrilled to give Aussie Diet Coke drinkers, not one but two reasons to kick back and enjoy a refreshing Diet Coke break.” 

 

The Diet Coke Hunk campaign will run until June 30 through multiple touch points including the rollout of the TVC, cinema, digital, in-store point-of-sale, social media, experiential activations and the exclusive promotion with Woolworths.

 

The new TVC is sure to get a new generation of pulses racing, with a 21st century take on the revolutionary ads from the ’90s2. The action features British model, Andrew Cooper, in the role of the 2013 ‘Diet Coke Hunk’, starring alongside a group of fun-loving female friends set in a park.

Team Diet Coke includes: Ogilvy, IKON Communications, Wunderman, Satellite, Momentum, Fuel and Pulse Communications.