Engagement agency Maverick entices shoppers to take a coffee break with Nescafé Café Menu

Engagement agency Maverick has created a brand experience for shoppers who need a break, inviting them to sit down, catch up with friends and try a delicious frothy cup of coffee from the Nescafé Café Menu range.

The custom designed set conceptualised by Maverick, is touring six major shopping centres across the Eastern Seaboard throughout May, transporting consumers from the busy shops to a cosy home style café, to showcase the café quality taste you can experience at home using the  Nescafé Café Menu product range.

Says Leah Tennant, business director, Maverick Marketing & Communications: “Maverick has been working with Nescafé for the past six years on a range of innovative campaigns and the Café Menu activation has proven to be a fantastic way to interact with a large audience, seducing consumers with the aroma and taste of the product – all while they are in the perfect location and state of mind for purchasing.”

The campaign has been extremely well received by shoppers and has already delivered over 20,000 cups of Nescafé Café Menu coffee, which is well on its way to distributing more than 105,000 wet and dry samples to consumers across the six locations.

Maverick worked with Publicis Mojo and Zenithoptimedia on this integrated campaign. Maverick is part of STW, Australia’s leading marketing content and communication services group.