Eskander’s Betstar launches its new brand TVC campaign via Whybin/TBWA Group Melbourne
Eskander’s Betstar, via Whybin/TBWA Group Melbourne, has launched its first ever TV spots.
The TVCs form part of a series of eleven 15-second spots, which are being released over the coming months. The spots communicate the unique Betstar tone and feature betting tips from Betstar via a borderline professional presenter.
Says Alan Eskander, Betstar’s managing director: “The gambling category isn’t scared of advertising and as a result I think the average sports fan is sick of the traditional 30 second odds update. Quite intentionally our TV ads don’t do a hard sell or suggest we will help you win. People aren’t stupid and understand the relationship between bookies and punters, we hope people see the humour in our ads and appreciate Betstar as a brand that likes to have a bit of fun.”
Client – Eskander’s Betsar
Creative agency – Whybin\TBWA Group Melbourne
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Copywriter: Jarrod Lowe
Art Director: Mark Jones
Agency Producer: Karolina Bozajkovska
Head of Engagement: Kimberlee Wells
Account Manager: Zoe Philactides
Production Company: Guilty
Director: Edwin McGill
Producer – Jason Byrne
Post Production: Crayon
Editor: Billy Browne
Sound: Front of House
Engineer: Phil Kenihan
Managing Director: Alan Eskander
Brand Strategy Manager: Pip Kerr
10 Comments
haha, that’s bent.
And Now Marketing spot good.
The rest so so.
Well I like them.
I smell Cannes Gold.
Did you run them in time for this years show?
Self-deprecating humour in the gambling industry! Very likeable. Still won’t make me bet but.
Agree with old CD guy.Nice take on such a boring category.
I haven’t seen anything this fresh since 1982.
This is world class work.
I like it when every now and again you see work that resets the bench mark of what great advertising is. And this is it.
Cannes Gold? You are being facetious right?
They’re meant to look retro, but actually just feel old.
Old CD guy is right, as usual.