Ewen McGregor set to front new LG campaign as brand ambassador in Australia and New Zealand

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ewan-mcgregor.jpgEwan McGregor takes on his latest role as LG Electronics Australia and New Zealand’s new brand ambassador beginning May 2013. As one of the most recognised and respected actors working in the movie industry today, McGregor will be the new brand ambassador for LG’s 2013 Home Entertainment range.

Says McGregor: “I’m looking forward to working with LG Electronics to help showcase its latest home entertainment range. LG is a premium, exciting brand that is committed to producing products that are innovative in both technology and style. I am pleased to be working alongside the company to help bring these great products to the Australian market.”

With the announcement, Lambro Skropidis, marketing general manager at LG Electronics Australia revealed that McGregor would also feature in LG’s advertising campaigns to promote some new products across LG’s home entertainment range.

Says Skropidis: “Ewan McGregor is widely considered as one of the world’s most engaging actors so we are both proud and thrilled to announce our partnership with him and delighted that he will be promoting the new LG Home Entertainment range as it launches in Australia.

“Ewan’s exceptional level of success and standing within the movie industry makes him ideal to represent the brand. He has consistently showcased his creativity and dedication to produce the very best, and this is evident in the originality and attention to detail in his work.”

McGregor is currently in Australia filming a local production due for release in 2014.