Foxtel announces removal of Studio’s billboard
Foxtel has just put out a press release announcing its plans to remove Studio’s billboard from its William Street location in Kings Cross only hours after Studio’s announcement of its launch.
The press release stated: “This billboard is part of a campaign by Studio the arts channel produced for Foxtel by SBS. It was intended to provoke, but is clearly in appalling taste and demonstrates a lapse of judgment by Studio and a failure in the approvals process at Foxtel. Once senior management at Foxtel became aware of the nature of the image we instructed Studio to remove and replace the billboard. This will happen as soon as possible. Foxtel regrets any offence that has been caused.”
The Kings Cross billboard, depicts a scene from the upcoming series ‘Black Mirror’.
Says Chris Keely, general manager of Studio: “While art can sometimes be divisive or provocative, we certainly did not intend to upset anyone with this campaign. We apologise for any offense that was caused by the billboard. We will be immediately replacing it overnight with another piece of our campaign.”
8 Comments
Heads are going to roll, hopefully the head piggy of marketing who makes every agency’s life a misery.
Houston, we have a problem.
Looks like someone is is gunna get fucked for real.
pun intended
This is why God invented copywriters and made them innately superior.
There’s nothing wrong with the image. It’s just attached to a terrible line.
I wonder who’s head it’s going to be for this – Marketing Director, Channel Manager and or agency? All are guilty in my book
I can’t read the line Dave
That’s disgusting. And it’s not even clever. I hope a whole bunch of people get fired over it. What is our industry coming to?