Grey Melbourne wins Branded Content FAB Award + FABulous Award across online/digital/interactive, Showpony wins Press FAB Award

International Food and Beverage Creative Excellence Awards announced the winners of 15th FAB Awards including Aussie winners Grey Melbourne who walked away with the prestigious FABulous Award across online/digital/interactive as well as the Branded Content FAB award for its campaign for Cloud 9 and Showpony Advertising Australia who won the Press FAB Award for its campaign for its Sea and Vines Festival campaign.

The ceremony for the 15th edition of the Awards was held last night at the quintessentially British The Hurlingham Club in London.

Says Parris Mesidis, Showpony’s creative director: “An international award win is always nice boost for the creative ego but one of the things that tends to get overlooked is that it has real benefits for the client, too.

“As a result of this latest win the McLaren Vale brand has been exposed to a significant international audience through industry channels and blogs.”

This is a second international win for the agency in recent months, with Showpony having also been recognized by the US-based Mobius awards for creative excellence earlier this year.

Continues Mesidis: “We’ve had a sweet run as far as international awards shows go. Success at that level, against the biggest and best creative agencies in the world, is the ultimate gauge for measuring your work and I’m proud to say that we can mix it with the best of them.”

The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi and Agencies and Design Consultancies from the UK, Australia, Brazil, Canada, USA, Sweden, Italy, Germany amongst others.

The winners as per the category are as follows:

Posters/Outdoor

Next Stop, McDonald’s by Leo Burnett London

Coca Cola Athletes by McCann Germany

Press

Hovis HoHoHo by JWT London

Coca-Cola FM Amplifier by JWT Brazil

Sea and Vines by Showpony Advertising Australia

TV

McDonald’s ‘We All Make The Games’ by Leo Burnett London

McDonald’s Dave by Leo Burnett London

Twix Ideologies & Merger by BBDO New York

Carlsberg Fan Academy by Fold7 London

Radio

McDonald’s McFaster by DDB Stockholm

Packaging Design

Noble Foods Posh Birds by Springetts Brand Design Consultants London

Slamseys Fruit Gins by B&B Studio London

Bombay Sapphire Electro by Webb deVlam London

Absolute Vodka’s Absolute Unique by Family Business Stockholm

Hochstadter’s Slow & Low Rock & Rye Whiskey by Duffy & Partners Minneapolis

Design Effectiveness

Badger Ale’s Badger Hopping Hare by BrandOpus London

Collateral & POS

McDonald’s Small Currency by Leo Burnett Indonesia

James Ready 50% Awesomer Coasters by Leo Burnett Toronto

Direct

Daniel Berlin’s Seven Envelopes by Volt Sweden

Guerilla

Zara- The Tapas Bar’s Yamaraj by McCann Worldgroup India

Kit Kat ‘Break From Gravity’ by JWT London

Sales Promo

Absolute Vodka’s Absolute Unique by Family Business Stockholm

Kit Kat ‘We Will Find’ You by JWT London

Experiential

Walkers Deep Ridged by AMV BBDO London

Kellogg’s Rice Krispies Squares ‘It’s All Lies Bus Tour’ by Leo Burnett London

Integrated

McDonald’s ‘We All Make The Games’ by Leo Burnett London

McDonald’s ‘Our Food. Your Questions.’ by DDB Canada/ Tribal Toronto

Virals

McDonald’s ‘Our Food. Your Questions.’ by DDB Canada/ Tribal Toronto  

Advertising Effectiveness: Integrated

Cheez-It’s ‘Vote For The Top Cheese 2012’ by Razorfish Chicago

Lay’s Do Us a Flavour by Energy BBDO Chicago  

Advertising Effectiveness: Social Media

Doritos Mariachi by AMV BBDO London

Best use of Technology

Coca-Cola ‘Polar Bowl’ by Framestore London

Branded Content

Cloud 9 by Grey Melbourne

Heineken ‘The Candidate’ by Publicis Italy

Heineken ‘The Real Master of Intuition’ by Publicis Italy

Mobile

McDonald’s ‘The Record Re-Calculator’ by DDB Stockholm

Social Media

Doritos Mariachi by AMV BBDO London

McDonald’s ‘Our Food. Your Questions.’ by DDB Canada/ Tribal Toronto

Oscar Mayer’s ‘The Great American Bacon Barter’ by 360i New York

James Ready Cover Photo Swap by Leo Burnett Toronto

Best Use of Media

The Oreo Blackout Tweet by 360i New York

Heineken ‘The Candidate’ by Publicis Italy

Coca-Cola FM Amplifier by JWT Brazil

FABulous Award across Press/ Poster/ TV/ Ambient/ Radio

Hovis HoHoHo by JWT London

Coca-Cola FM Amplifier by JWT Brazil

FABulous Award across Packaging Design/ Retail Environment/ Logo Design/ Brand Identity

Bombay Sapphire Electro by Webb deVlam London

FABulous Award across Online/ Digital/ Interactive

Cloud 9 by Grey Melbourne

Brand of the Year

McDonald’s

Agency of the Year

JWT London

Says FAB Awards president, Neeraj Nayar: “The FAB Awards were setup to recognise creative excellence across the Food and Beverage industry, which as we know is a very competitive and tough field. This year we had around 3600 entries from over 60 countries and the judges have been very strict in judging them. All the winners put forward outstanding projects and fully deserve the Award. I would like to thank the jury, who tirelessly judged every single entry. Finally I would like to thank WCRS for the lovely ‘FAB Food Fight’ campaign (http://www.fabawards.com/fab-food-fight-ad-campaign) to promote the Awards.”